Meta Ads Mastery

Meta Ads Mastery

For beauty service providers and educators ready to run ads that bring in dream clients, sell courses on autopilot, and scale without relying on the algorithm

Buy $999.00

Course curriculum

1. Meet Your Educators
2. Meta Ads Dictionary
3. Your Feedback Matters To Us
1. Intro To This Module
2. What Business Manager Is & Why It Matters
3. Set Up Meta Business Manager Intro
4. Set Up Meta Business Manager Screenshare
5. Intro To The Ads Manager Tour
6. Campaigns Ad Sets & Ads
7. Date Filters
8. Delivery Status
9. Outro
10. Pixel & CAPI Explained
11. Why Pixel & CAPI Matter
12. Where To Find Your Pixel
13. Event Matching Quality
14. Before Installing
15. Intro to Pixel Setup
16. Getting Everything Connected
17. Test Events
18. Set Up Tracking For Service Businesses
19. What A Good Install Looks Like
20. Common Beginner Mistakes
21. Your Pixel & CAPI Is Now Installed!
22. Intro To Optimisation Events
23. What an Optimisation Event Actually Is
24. If You’re a Beauty Service Provider
25. When Schedule Is Not The Right Event
26. IMPORTANT Do Not Use These Events as Your Primary Goal
27. Summary
28. Where to Choose Your Optimisation Event
29. Your Optimisation Event Is Now Set!
30. Intro To Aggregated Events Measurement
31. What AEM Actually Is
32. How Many Events You Actually Need
33. Summary
34. Intro To Testing Events
35. What You're Looking For
36. Quick Fixes
37. Summary
1. Introduction
2. Why Creative Is Targeting
3. The 6 Core Ad Angles
4. The 36 Asset Plan
5. What To Film
6. Speaking on Camera & Delivery
7. Formats & Specs
8. Past Ad Examples
9. UGC For Ads
10. Creative Checklist
11. Summary
1. Welcome to Module 3
2. The Two Campaign Structure
3. The 3 Levels
4. Create the Campaign Structure
1. Intro Audiences And Retargeting
2. The Beauty Of Meta Audiences
3. Cold Vs Warm Audiences
4. How Cold Campaigns Now Warm People Automatically
5. So When Do We Use A Seperate Warm Campaign?
6. Warm Audience Sources
7. Exclusions
8. What Ads Go In A Warm Campaign?
9. Putting It All Together
1. Learning Phase And Stabilisation
2. What Is The Learning Phase
3. How Long Does The Learning Phase Last
4. What You'll See During The Learning Phase
5. What NOT To Do During The Learning Phase
6. What You CAN Do During The Learning Phase
7. Learning Vs Learning Limited
8. When Your Campaign Is Finally Stable
9. How To Know If Your Ads Are Actually Working
10. How To Scale Safely
11. Learning Phase Timeline
12. Summary
1. Optimisation and Scaling
2. The Golden Rule of Optimisation
3. Where To Check Performance
4. What Optimisation Actually Means
5. The 4 Metrics That Matter
6. Creative Optimisation
7. When Should You Add New Creatives
8. Summary
1. AI To Help Run Your Ads
2. Why AI Helps So Much
3. The Golden Rule: You MUST Tell AI Who You Are & What You Want
4. AI Prompt Templates
5. AI To Help You Generate Full Video Scripts
6. AI for Offers, Bonuses and Incentives
7. AI to Create UGC Prompts for Your Clients Students
8. How to Use AI for Fast Creative Production

About this course

$999.00
92 lessons
3.5 hours of video content